The 4-pack Explained
Tuesday, March 31st, 2009Avery Yale Kamila at The Maine Switch has researched the drivers behind the increasing prevalence of beer 4-packs.
While I push a cart around the grocery store stocking up on things like organic kale and whole oat groats, my husband spends the bulk of his supermarket time contemplating the contents of the beer cooler. These sessions always end with the selection of new beverages to try and often some interesting observations. For instance, he recently remarked about the growing number of local craft brewers selling beer in four-packs.
Which got me thinking: Why four-packs? And why now? So I went straight to the experts to find out what is behind this growing trend.



At the former Freaky Bean location on Main Street in Westbrook a new business is under construction. Chug-a-Mug Coffee Roasters is taking over the space that had been home to the Freaky Bean’s roastery. They hope to be open “very soon”.