Avery Yale Kamila at The Maine Switch has researched the drivers behind the increasing prevalence of beer 4-packs.
While I push a cart around the grocery store stocking up on things like organic kale and whole oat groats, my husband spends the bulk of his supermarket time contemplating the contents of the beer cooler. These sessions always end with the selection of new beverages to try and often some interesting observations. For instance, he recently remarked about the growing number of local craft brewers selling beer in four-packs.
Which got me thinking: Why four-packs? And why now? So I went straight to the experts to find out what is behind this growing trend.
I think they’re moving in the wrong direction…