Can you have a house design but ensure you’re not copying yourself with all these restaurants?
I feel like as time has gone by, it’s easier for us to recognize we have a certain set of house aesthetics. We work really hard to make sure things don’t look alike but when you have a creative director in charge of decisions, things are going to be put through that person’s filter.
We try to make sure that the overall appearance for each restaurant is appropriate, and we turn projects down on a fairly regular basis because we’re afraid they may be a conflict. If somebody were to open a nordic-themed craft cocktail bar and asked us to design the menu systems, that’d be a no-brainer for us to say no to [because of Might & Main’s work with The Portland Hunt and Alpine Club], or if somebody were opening an oyster bar. We’re very conscious of differentiation in this town.