Interview with Rob Tod

Eater Maine has published an interview with Rob Tod, founder of Allagash Brewing.

When you started the company in 1995, legend has it you couldn’t give Allagash White away in bars because of the public’s and the industry’s unfamiliarity with Belgian styles. What was the worst response you got?
I used to walk into bars and restaurants with samples and the first thing they said is, “What’s wrong with it?” That was the common response. I got used to it. You just spend time trying to educate people: “Hey, this is a traditional Belgian style beer. It’s supposed to be cloudy ’cause it’s unfiltered and that contributes a lot to the quality of the beer.” Even if I could talk someone into a draft line it was generally the worst selling one. Accounts weren’t familiar with the beer and neither were customers. It was a long slow grind, the first ten years. Probably the first twelve years, really.