The Press Herald has published an interview with Shipyard co-owner Fred Forsley.
Q: From the business perspective, is it complicated?
A: It looks like a simple business, but it can be complicated in the sense of getting a brand to grow and to get more than an initial sampling. From day one, the product was world-class and that made it easier to sell. At the end of the day, sales and marketing is a key ingredient, but it’s the quality of the product.
2 comments on “Interview with Fred Forsley”
It’s kind of sad that one of Portland’s (and Maine’s) original craft breweries now brews and markets “beers” such as GingerBread Head and “a grapefruit-peach concoction.”
I second that sentiment, Josh.