The Press Herald has published an interview with Shipyard co-owner Fred Forsley.
Q: From the business perspective, is it complicated?
A: It looks like a simple business, but it can be complicated in the sense of getting a brand to grow and to get more than an initial sampling. From day one, the product was world-class and that made it easier to sell. At the end of the day, sales and marketing is a key ingredient, but it’s the quality of the product.