ABV Policy Reversed

If My Coaster Could Talk reports that state authorities have reversed their policy of enforcing the 1937 law that prevents the display of a beer’s alcohol by volume.

The back pedaling started on Tuesday when the Operations Director of the Maine Bureau of Alcoholic Beverages & Lottery announced that under an updated enforcement policy bars, pubs and tasting rooms could begin displaying ABVs (alcohol by volume) in menus and on signage at the bar or in the tasting room. The information is allowed to be displayed as long as it’s not embellished. Basically the information can be displayed as it always was as basic information about the product for sale.