Urban Sugar Name Change

Urban Sugar has run into a trademark issue and as a result will need to change their name.

The time for change has approached for Urban Sugar Donuts. In our pursuit for growth we encountered a problem. We discovered that our name had previously been trade marked and therefore unavailable for us to continue operating under. We made an attempt to license rights of use however we were unable to come to an agreement.

This isn’t the first time a Maine restaurant has had to change names for legal reasons. Back in 1981 a beer bar called The Grizzly Bear changed their name to The Great Lost Bear after a legal challenge from an existing West coast operation called Grizzly Bear Pizza. More recently Cara Stadler’s restaurant in Brunswick changed its name to Tao Yuan when an existing restaurant named Tao objected to their choice of names.

2 comments on “Urban Sugar Name Change

  1. Not the first time that’s happened as the previous tenent where Otto’s is on The Hill started life as the North Star Music Cafe until the legal holder of that name which is in Ohio sent them a cease and desist letter. Hence North Star Cafe.

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