Retail Social Media Controversy

Today’s Press Herald reports on the recent social media smear campaign of several beer and wine retailers, and controversy over its origins.

On Thursday, a few profiles left one-star reviews on the pages of local retailers such as Bier Cellar, RSVP Discount Beverage, Rosemont Market and Bakery, Craft Beer Cellar and Old Port Wine Merchant. Dozens of other one-star reviews have been posted since, leading to arguments about the reviews and who is responsible for them.

The ruckus has erupted into a social media back-and-forth among the retailers, and highlights the importance of online reputations while offering a cautionary tale for businesses that hire contractors to manage their social media presence.