The American Journal has published an interview with Pamela Laskey, owner of Maine Foodie Tours.
Laskey sees the tours as a “win-win” for both foodies and businesses alike. Foodies get information and samples, and businesses have a chance to promote their product. She says that between 30 and 35 percent of tour customers end up making purchases on the tour stops. And, unlike some food tours, Laskey compensates businesses for the samples they offer during the tour. Yes, the businesses get exposure and sales, she says, but the cost of samples can add up.