Hero sandwich shop in Monument Square has gone out of business, according to a report from the Press Herald.
Hero, the sandwich shop at 30 City Center co-owned by Todd Bernard of Empire and the owners of Otto, closed abruptly Monday after having been open just five months.
The Bangor Daily News has also posted a report on the closure of Hero and next steps for the Otto restaurant group.
Though Hero opened with a bang, the fervor in Maine’s foodiest city was hard to maintain. “There was not enough marketing behind it. We had a lot of momentum out of the gate, but not a sustained, concerted effort,” said Brody, who felt Hero’s story got lost in the fast-changing foodscape.
Update: Co-founder Todd Bernard had sold his interest in Hero to the owners of Otto a month prior to the closure of the restaurant.