Gritty’s is spending approximately $100,ooo to redesign their packaging. Competition from the growing number of Maine brewers was part of their motivation,
With Gritty’s feeling the pressure of more competitors, it must also tend to the discerning tastes of its demographic. “We’re all in the business of providing something new for customers,” Pfeffer says, and brewers must keep up by creating new ales or packaging. “We’re in the entertainment business.”