Forbidden Crauxnuts

The owners of Little Bigs have recently been contacted by the NYC creators of the trademark Cronuts with a cease and desist order, according to a report from Maine a la Carte.

The NYC baker who created the Cronut had the name trademarked, and according to James and Pamela Plunkett’s Little Bigs Facebook page, he’s sent the bakers a cease-and-desist order. It seems the name crauxnut is, legally speaking, just a smidge too similar to the trademarked name.

3 comments on “Forbidden Crauxnuts

  1. Hmmmm… I’m not a lawyer but the two names are sufficiently different that I doubt their claim of brand infringement would hold up in court.

    If you remember the North Star Music Cafe that became the North Star Cafe, I will note that name change was because a company in Ohio had a claim (legal) on the their former full name, so dropping Music from the their name was enough to avoid brand infringement.

    These names simply aren’t the same!

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