The winner will receive $10,000 and their products will be sold through the online grocer Fresh Direct. Competitors are being judged on the their product idea as well as the amount of crowdfunding they raise in the next 28 days and how they interact with public throughout the competition.
Finest Kind is trying to raise $20,000 to
expand our business and develop a new organic, 100% GMO-free & ethically sourced flavor as part of our commitment to natural products and sourcing the best ingredients from around the world. The money we raise will help us fund the process for tracing our tea from field to bottle using established, internationally accredited certifiers.
Owner Jay Lombard launched the company earlier this year with two tea concentrate flavors (blueberry white tea, black tea and lemonade) and is developing new flavors for launch in 2014. You can find Finest Kind Tea on the shelves at Whole Foods.
You can learn more about Finest Kind Tea and make a pledge to help them reach their goal on the RocketHub crowdfunding site.