Anti-Trust, Competition, and Trader Joe's

The Christian Science Monitor has published an in-depth look at the process that’s led to Trader Joe’s buying the former Wild Oats as the result of Wild Oat’s merger with Whole Foods. (via About Town)

So if we’re treating competition as a zero-sum game, was it “lost” when Whole Foods acquired Wild Oats, when Whole Foods bought out The Whole Grocer, or maybe when Wild Oats decided to compete directly against The Whole Grocer? Remember, the stated goal of antitrust is to “restore” competition that might be lost.