Moxie in Mainebiz

Mainebiz takes a tongue-in-cheek look at the history of Moxie.

But Moxie does have a strong Maine connection. In 1884, Dr. Augustin Thompson of Union changed Moxie to take advantage of the new and growing soft drink market. The tonic became known as “Beverage Moxie: Nerve Food.” Later it was changed to “Moxie: That nasty-tasting stuff,” or words to that effect.

The annual Moxie Festival will take place July 9-11 in Lisbon Maine.