A new Portland-based company called Huga (website, facebook, instagram) is developing a battery-powered heated seat cushion. Founders Jocelyn Olsen and Colin Greig started the company to help their “favorite restaurants get through the colder months and keep their patios open.”

The name of the company comes from the Danish word hygge that is a concept that Wikipedia describes as meaning “coziness and comfortable conviviality with feelings of wellness and contentment”.

Some prototypes have been in use at Three of Strong, and I’ve been beta testing the product as well. It has certainly made outdoor dining during cooler winter days more comfortable.

Olsen and Greig are planning to commercially launch the product in late January with a retail price of $124.99. There’s a form on the Huga website to get on their mailing list about the launch.

2 comments on “Huga

  1. I read the book (Hygge) and LOVED it!
    I wish Americans would stop their fast pace and consider making their home or a cozy spot in their home conducive to contemplation and peace.
    Maybe this pandemic is giving us time and permission to do this….

    The cushion sounds amazing, but not sure I can afford it…..

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