A Wave of Hard Seltzer

The Maine Sunday Telegram reports on the growing popularity of hard seltzer and increasing number of Maine-based producers.

In March, Sean Sullivan, executive director of the Maine Brewers Guild, took an informal survey of craft breweries to find out how many are making hard seltzers or planned to. The survey is already out of date. He now estimates that at least 20 Maine breweries make hard seltzer, and a handful of others are considering it.

When customers walk through breweries’ doors, Sullivan said, they always ask tasting room managers, “What do you have that’s new?”

“This summer, I think a lot of our brewers are answering that question with seltzer,” he said.