A New Equilibrium

Mainebiz has taken a look at what impact the launch of Trader Joe’s will have on the other markets in the area.

“They’re not going to shake up the market too much. They don’t impact competition as much as you would think,” says David Livingston, a supermarket consultant in Wisconsin. “They’re a niche player.” The store offers a “treasure hunt,” he says, and people come in to track down novelty items more than to do their weekly shopping.